Taylor-Made Press :: Dedicated to Promoting Culture

TAYLOR-MADE PRESS SERVICES

Putting Your Name in Lights Through Press Relations

Effective press relations are critical to getting your name in lights. It is not only the visibility in the press and the proper placement of articles but also the relationships with the press that count when it comes to putting your name in lights. Lisa Taylor has relationships that will get your event in the right place at the right time in front of the right audience. With a Taylor-Made publicity campaign, press relations would include the following activities:

Create a distribution calendar of press releases, photographs and promotions.

Create, update and maintain media lists; maintain relationships with the press.

Produce press kits and press conferences and create talking points for interviews.

Complete correspondence, including invitations to events, meeting preparation and thank you notes.

Consult on photography; hire and assist photographer; submit photos to social press.

Building the Right Relationships Through Community Outreach

To be the best, the right partners have to be involved. Taylor-Made Press has a history of strategic relationship building that has resulted in wide name recognition for its clients. A Taylor-Made outreach campaign would include the following activities:

Designate strategic relationships and then create them with community organizations and leaders, including public schools, private schools, community colleges, universities, libraries, senior residences, arts organizations, the Mayor’s office, DFW Airport, Dallas Convention and Visitors Bureau, area chambers of commerce, members of City Council and the Cultural Affairs Commission, concierges, tourist groups and social networks.

Collaborate with other organizations when possible through events, mailings, volunteers, websites, newsletters, email blasts and advertising.

Marketing Materials That Represent You at Your Best

Image is all about how good you look and what you say. Taylor-Made Press works with the best designers, copy editors, writers and photographers to make sure quality is the message.

Create and oversee marketing calendar for printing, mailing and distribution of collateral.

Coordinate and develop marketing collateral with art directors, graphic artists, photographers and printers. Write and edit tools such as rack cards, postcards, invitations, newsletters, magazines, brochures, email blasts and websites.

Coordinate, research and develop distribution outlets for marketing collateral.

Advertising Planning, Media Buying and Media Sponsorship

Right Place, Right Time

Whether a large advertising budget or small, Taylor-Made Press has long-standing relationships that will make a difference in the price you pay to be noticed.

Research and recommend appropriate and most effective placements for your budget such as billboards, street banners, electronic signage, websites, magazines and newspapers; act as advertising liaison.

Obtain media sponsors where possible, such as the Dallas Morning News, Paper City, Modern Luxury, D Magazine and KERA.

Effective Strategic Planning

Putting down on paper what it will take to make you a household name is crucial. Taylor-Made Press has the experience and the commitment to make sure the goals are met.

Develop goals and objectives.

Create plans based on goals and objectives that are action oriented.

Implement and oversee plans with members of staff, board, committees and other consultants.

Outstanding Events Need Thorough Planning and Program Development

Taylor-Made Press can create ideas for memorable events and programs and make them happen from start to finish.

Develop budget and manage finances.

Work with committees.

Attend event and greet media and other VIPs.

Assist photographer at event.

Work with caterer and reservations point person.

Book speaking engagements.