SUCCESSES
TAYLOR-MADE PRESS
Taylor-Made Press had the honor of working with Executive Director of the Nasher Foundation Elliot Cattarulla and philanthropist Raymond Nasher when the Nasher Foundation was established.
In association with the Nasher’s Marketing Director and the New York PR firm Resnicow Schroeder Associates, Taylor-Made Press implemented the communications plan for the initial events of the Nasher Foundation’s Nasher Sculpture Center, such as the acquisition of board members, the hiring of the first director, Dr. Steve Nash, the groundbreaking and press conference, the installation of the first trees, the installation of the first sculpture, the installation of the specially designed roof, and many media tours of the building site and Raymond Nasher’s home.
The project included collaboration with the office of architect Renzo Piano, the Dallas Museum of Art, the Dallas Convention and Visitors Bureau, Arts District Friends, The Crow Collection of Asian Art, the Office of Cultural Affairs-City of Dallas and the Mayor’s office, and interaction with international, regional and local news, architecture, tourism and trade journalists who gave the center a whirlwind of press coverage.
TAYLOR-MADE PRESS
Taylor-Made Press owner Lisa Taylor had the honor of working with Producer and Founder Kay Cattarulla to create Arts & Letters Live, the literary series at the Dallas Museum of Art.
Acting as Associate Producer and Marketing Director for 15 years, Taylor was responsible for a broad range of activities such as creating and implementing the marketing and communications plan and creating and producing programs for children, young adults, and programs at off-site locations such as Symphony Space in New York City, UT-Austin, the Literary Café at Club Dada in Deep Ellum, Dallas and Fort Worth-based book stores, the Dallas Public Library, the Alley Theatre in Houston, the Museum of Fine Arts Houston, the Modern Art Museum of Fort Worth and the Tyler Museum of Art.
Taylor helped coordinate the publication through Southern Methodist University Press and broadcast through National Public Radio of Texas Bound, as well as procured media sponsorships and created its first website.
The advertising campaign and oversight of graphic design fell under her auspices along with ticketing, a live Internet broadcast of the reading series, volunteer recruitment, travel arrangements, merchandising, backstage duties, 10th anniversary events, and special dinners and events such as the attendance
of Laura Bush, the then governor’s wife.
Through Taylor’s publicity efforts, Arts & Letters Live received coverage in the New York Times, Southern Living, Publishers Weekly, Texas Highways, Texas Monthly, D Magazine, Where Magazine, Guest Informant, Paper City, the Dallas Morning News (Robert Miller’s and Alan Peppard’s columns as well as through arts and editorial pages), the Fort Worth Star-Telegram, the Houston Chronicle, the Austin American Statesman, People Newspapers, Advocate Newspapers, Texas State Networks, Channel 8, Channel 4, Channel 5, Channel 33, Channel 11, KERA, KRLD, KLIF, KNTU, WRR, WBAP, KUHF, KKDA, the Dallas Observer, the Dallas Weekly, the Dallas Voice, FW Weekly, and the Austin Chronicle to name a few.
Collaborations included the Dallas Theater Center, the Dallas Institute of Humanities and Culture, the Dallas Video Festival, the USA Film Festival, UT Austin, SMU, Texas A&M, UNT, Richland College, the Dallas Historical Society, Associated Writing Programs, the Texas Book Festival, the Texas Institute of Letters, Imprint, the Tate Lecture Series, the Godbey Lecture Series, Southwest Booksellers, the Texas Library Association, Texas Writers’ Month, the Houston Council of Writers, the Writer’s Garret, Friends of the Dallas Public Library and the Fort Worth Public Library, Black Images Book Bazaar, cultural clubs such as Irish American clubs, consulates, public and private schools, and many more.
TAYLOR-MADE PRESS
Taylor-Made Press was hired in November 1994 to make The MAC the place to be in Dallas by pursuing its newly created mission, building core audiences and creating key relationships that would provide the measurable results: members. After meeting with the board, the director and key committee members, a
communications plan was developed and implemented in conjunction with the board’s five-year strategic plan. For three years and again from 2000 to 2003, Taylor-Made Press made sure The MAC was on THE culture map of Dallas.
As part of that, a programming calendar and publicity campaign was created to initiate public attendance and news coverage. The media was introduced to The MAC through opening receptions, personal visits and persuasive and persistent follow up. Key community members were invited to every event through carefully designed invitations and printed calendars. A membership campaign was created and implemented. Photos were taken and placed in society sections, which in turn encouraged more donors and members to join The MAC. Relationships were initiated with affiliate partners such as art, architecture, and theater organizations as well as corporate sponsors, which continue, years later, to increase membership numbers.
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